There’s a well-known post about how every creative needs 1000 true fans You can read it here.
In case you don’t want to read that article, the definition of a “true fan” is one who purchases everything you produce. In my case, every ebook, or a membership in the Premium gardening website etc.
Note it is not every free blog or social media post. True fans – as defined by the article – support the creator financially.
When I calculate the percentage of the main gardening readership that
And that number my friends is not 1000 gardeners who buy everything I write (ebook or Premium membership).
I know I have some (thank you very much – you don’t have to tell me who you are – I can figure it out for myself)
“1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans. On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there.”Kevin Kelly
The reality that I don’t have this number has been an interesting pill to swallow but if you doubt why I’ve moved away from the gardening world to other writing worlds, the reasons should be clear after you read Kelly’s seminal article.
For the record, I’m not depressed by this analysis. Rather, I’m disappointed. And mostly with myself that I’m not able to produce material that is good enough to make readers really want to support me. But…
But I also understand – more than you might think from this note – how most people see online gardening.
Most see no reason to pay for anything they find online. If I had a buck for every reader who told me they never buy gardening books or anything else because if it’s online, it should be free, I’d be able to retire tomorrow.
It’s why 1000’s of people will download a free ebook but only a handful will spend $2.99 on an ebook.
Kelly’s concept is just a measurement albeit a useful one. And (quite frankly) understanding if I don’t have those 1000 true fans by now, I won’t likely have them.
And that frees up my creative spirit to explore other horizons without guilt.
What a blessing that is!
I will continue to do my best to help those who do trust me for good gardening information, but those other horizons beckon stronger now.