The recommendation for writers and other creative types (and all other business operations as well btw) is to create a “page” on Facebook and develop an audience.
But once you develop an audience, Facebook wants you to pay them for that audience to read your posts.
If you have 5000 people like your page, they only show your posts to 300- 500 people. The message is clear. Want more of the people who’ve liked your page to see it = pay Facebook.
Why not just skip the audience/page building phase – save a lot of time and effort – and go right to the pay-Facebook phase?