I know some readers will answer “both” or “neither” or … the question of Facebook or Youtube? And I tend to agree, there may be more answers than questions on this topic. Let’s look at the data.
I post a video on Youtube:
- All 6000 followers are notified.
- I get a share of any advertising income generated.
I post a video on Facebook
- 10% of followers are notified
- I do not receive any income.
- Instead, I will be dunned to pay for advertising.
(note this is the same video file uploaded directly to both and not a Youtube link on Facebook)
Somebody is going to point out it depends on your objectives.
I’d agree with that. Both sites are social media giants with unique operating philosophies.
My bias is I see no reason why I should spend a significant amount of my time producing content for Facebook when they’re going to ask me to pay for advertising anyway.
Why not just skip the community building and content phase and go directly to advertising to bring their users to my site or books?
Both sites are perfect examples of digital sharecropping where creatives are encouraged to use the social media site as a home base for content display. Of course, once a creative does that, they’re locked into whatever rules the site wants to impose. For example, if I have 5000 subscribers on either of these sites, the site can decide what percentage of the subscribers will be shown the content.
Facebook is famous for only showing your content to a small percentage of your followers. And if you want more, you pay Facebook. That’s digital sharecropping – you don’t own the “land” and you have to pay the “landowner” whatever they ask.
Youtube seems to operate more as a powerful partner (where they set the rules and can change them whenever they want of course) rather than a digital sharecropper. This could change overnight but the advertising model Youtube works on for rewarding its creators seems well established. And yes, they could adjust the reward level quickly.
My Current Take On Things
I post my videos on Youtube. And given Facebook’s response isn’t any different whether I upload directly or use a Youtube link, I will use the Youtube link moving forward.
I don’t see a major difference between the number of followers shown the video between the Youtube link and the native upload.
It’s quicker to post once (I have a somewhat slow wifi speed given I live on an island several miles from the tower.) than to post in both places.
Your results may differ and I’d welcome your take on this.